Cancelled Yacht Shows & Marketing Strategy | Steve Crow, Yachting Pages | Yacht Crew Vlogs

When the global yacht show calendar suddenly disappeared during Covid, the superyacht industry was forced to rethink how it connects with clients and markets its services.

In this episode of Yacht Crew Vlogs, host Rhea Rouw speaks with Steve Crow, Managing Director of Yachting Pages, about what happens when companies suddenly find themselves with unused boat show budgets and no major events to attend.

Major events like the Monaco Yacht Show, Cannes Yachting Festival, METS, and the Palm Beach International Boat Show have long been the meeting ground for the industry. Their cancellation left many companies asking the same question: how do you stay visible and generate leads without yacht shows?

Steve shares practical insights into how businesses can redirect their marketing strategy during uncertain times, including:

• Strengthening websites and SEO
 • Using digital marketing more effectively
 • Leveraging email marketing and CRM systems
 • Delivering promotional materials directly to yachts
 • Using PR and backlinks to strengthen visibility
 • Why print still holds value in the superyacht industry

The conversation also explores how many businesses struggled to transition to digital marketing, why consistent communication with clients matters more than ever, and why doing something with your marketing is far better than doing nothing.

Whether you're a shipyard, supplier, broker, or service provider, this discussion offers valuable perspective on how the industry adapted when traditional marketing channels disappeared.

Article referenced in this discussion:
How Are You Using Your Boat Show Budget?
By Steve Crow, Managing Director of Yachting Pages
https://www.yachting-pages.com/