Are Our Attention Spans Shrinking?

Oct 20, 2020, 12:30 AM

TikTok, Instagram Stories and Reels are the latest 'short-form heroes' that keep us hooked for hours but why are we spending so long scrolling through quick, snackable content? Is it because the human attention span is shrinking and we can no longer focus on long-form pieces? Well, to answer the question, hosts Alex and Joe dive into the psychology of how our attention spans work with Dr Christopher Hand and teach you how to create content that not only grabs attention but is the right length of time for your audience.

Head to Campfire’s website to access info-packs and to find out more about this episode. Follow Alex, Joe and the Campfire team on LinkedIn, and Instagram @campf.ire