What Happened to the Big Idea in Advertising?
Oct 20, 2020, 08:19 AM
Has advertising, in the age of programmatic placement, big data and hyper-personalisation, lost sight of the “big creative idea”? Christian Ward talks to Michael Miraflor, a marketing consultant whose previous roles include Global Head of Futures & Innovation at Blue 449, a Publicis Media agency. He currently sits on the Board of Directors of the International Radio and Television Society and is a contributor to MediaPost and Luxury Daily.