How COVID-19 Is Driving A Fundamental Shift In Retail

Kyle Monk, Director of Insight at the BRC, talks to experts from AlixPartners about the acceleration of digital during COVID-19, and how retailers are adapting their technology to suit their customers. We look at how retailers can improve their customer experience as the pandemic affects in-person shopping. 

A 'fundamental shift in retail' is something that has been talked about for a long time now, with new challenges and transformation always a part of the retail landscape, but how and why is this time different?