Why Your Destination Needs A Podcast

Nov 03, 2020, 01:00 PM
In this episode of the Destination Marketing Podcast, Adam breaks down all of the reasons why every destination needs to have their own podcast. Listen to learn how destination-specific podcasts can be important tools for not only tourism but also economic development and stakeholder engagement.

"The thing that younger audiences love, is the ability to consume content in a passive way. When you're sitting at your computer or you're on your phone, you are only able to consume the content by reading through it. For those that have the busy lives of today, it slows down their life by having to sit and consume that media. What a podcast does, is allow that content consumption to move from an active format to a passive format." -Adam Stoker on the transition from active to passive content consumption

If you are looking into starting a podcast for your destination, or if you are interested in any of Relic’s other services, please email adam@relicagency.com or visit https://www.relicagency.com/