107. Balancing the Books: Life as a CFO During a Crisis
She's helped businesses though two recessions, guided a telecoms company though the dot-com crash in 2000 and steered the disruptive technology fintech GoCardless through the highly competitive payments industry.
In this episode Catherine shares her approach to navigating the Covid-19 pandemic. Whilst an unfamiliar challenge, she believes the approach of scenario planning, keeping a level head, accepting mistakes, engaging stakeholders and keeping an eye on the bottom line is the key to survival.
Listen now to hear some valuable insight on how to guide your scaleup though this economic shock.
Host: Patricia Keating
Guest: Catherine Birkett, CFO GoCardless https://gocardless.com/