107. Balancing the Books: Life as a CFO During a Crisis
Episode 107, Nov 10, 2020, 07:00 AM
If you want someone at the helm to help navigate your SME through an economic storm, then Catherine Birkett CFO of Go Cardless is certainly someone you would want on board your ship.
She's helped businesses though two recessions, guided a telecoms company though the dot-com crash in 2000 and steered the disruptive technology fintech GoCardless through the highly competitive payments industry.
In this episode Catherine shares her approach to navigating the Covid-19 pandemic. Whilst an unfamiliar challenge, she believes the approach of scenario planning, keeping a level head, accepting mistakes, engaging stakeholders and keeping an eye on the bottom line is the key to survival.
Listen now to hear some valuable insight on how to guide your scaleup though this economic shock.
Host: Patricia Keating
Guest: Catherine Birkett, CFO GoCardless https://gocardless.com/
https://www.linkedin.com/in/catherine-birkett-b897b812/?originalSubdomain=uk
She's helped businesses though two recessions, guided a telecoms company though the dot-com crash in 2000 and steered the disruptive technology fintech GoCardless through the highly competitive payments industry.
In this episode Catherine shares her approach to navigating the Covid-19 pandemic. Whilst an unfamiliar challenge, she believes the approach of scenario planning, keeping a level head, accepting mistakes, engaging stakeholders and keeping an eye on the bottom line is the key to survival.
Listen now to hear some valuable insight on how to guide your scaleup though this economic shock.
Host: Patricia Keating
Guest: Catherine Birkett, CFO GoCardless https://gocardless.com/
https://www.linkedin.com/in/catherine-birkett-b897b812/?originalSubdomain=uk
Listening Time: 43 mins
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