110: Power Struggles: Why Women in Business Shouldn't Try to be Men

Sixteen years ago Gayle Carpenter took a risk. She left the security and support of full-time employment as a design director to start her own creative and brand agency. 

 
Just two weeks after launching Sparkloop Gayle found herself pitching to Red Bull UK. She won the contract and still counts Red Bull among her clients today along with some other household names including The Prince’s Trust, Prudential, Checkatrade, Homeserve and Asics.  

Gayle has kept her vision, kept her team small and focussed, and has offices in London and Bath to maximise business opportunities. 

In this episode she shares her personal business journey and the principles of how to create an authentic brand as well as giving her advice for women in leadership roles. Hint: It really is time to ditch the power suits!

Host: Patricia Keating
Guests: Gayle Carpenter, founder Sparkloop www.sparkloop.com

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