Gillian Rightford

Episode 52,  Dec 11, 2020, 05:05 AM

We’ve laid the Table (Mountain) with a bountiful Binet and Field feast to snare Cape Town’s creativity champion and industry agony aunt, Gillian Rightford, this week. 

Gillian is Founder of Adtherapy, a management, skills development and communication consultancy ridding the world of bad ads using her simple equation; Better skills = better relationships = better results. Previously, Gillian honed her craft at agencies across South Africa, culminating in an impressive stint as Group Managing Director at Lowe Bull. 
 
In this episode, we tuck into tasty topics like why loads of creative work is so mediocre, tips for marketers and agencies to get the best out of each other, the Bill she can’t live without (clue: it’s either Bernbach or tong?), the importance of account leadership, creativity, risk, cats, astrology and loads more. Go forth and gorge.  

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Follow Gillian on Twitter 
And on LinkedIn 
Check out Adtherapy  
And here's her talk from Nedbank  
 
Gillian’s book recommendations are:
The Choice Factory by Richard Shotton 
Drive by Daniel Pink 
Madison Avenue Manslaughter by Michael Farmer 
Delusions of Brandeur by Ryan Wallman 
Thinking Fast and Slow by Daniel Kahneman 
Predatory Thinking by Dave Trott 
The Anatomy of Humbug by Paul Feldwick 

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