Flourishing in a traditional industry, with Aron Gelbard, co-founder of Bloom & Wild
With little knowledge of either tech development or floristry, Aron pursued an idea that was virtually unheard of. Using technology to deliver thoughtful and empathetic marketing that has since helped grow the brand to one of the most beloved florists in the UK.
This conversation is a rare insight into creating a company that marries two opposing worlds and how clever use of technology can play a very human role in building a brand.
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