#20 Austin Scott, Xandr

Dec 18, 2020, 03:47 PM

This week's episode features Austin Scott, Head of Video Market Development, EMEA, at Xandr. Austin joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss 'the myth of convergence', the challenges facing the European CTV advertising market, whether the TV incumbents are doing enough to safeguard their future, the relationship between broadcasters and platforms, and why we aren't seeing more interesting creativity taking place in CTV environments.

This week's episode features Austin Scott, Head of Video Market Development, EMEA, at Xandr. Austin joins Vincent Flood, Editor-in-Chief at VideoWeek, to discuss 'the myth of convergence', the challenges facing the European CTV advertising market, whether the TV incumbents are doing enough to safeguard their future, the relationship between broadcasters and platforms, and why we aren't seeing more interesting creativity taking place in CTV environments.