Launching and growing new digital products
Episode 23, Jan 21, 2021, 11:10 AM
In this week’s episode of Digital Careers, my guest is Karen Plumb, former Director of Commercial and Digital Marketing at Premier Inn in the UK and part of Whitbread.
We discuss: Launching and growing new digital products
Many companies launch new digital products which fail to gain traction and fizzle out. We talk about the learnings that can be applied for companies and digital leaders and cover:
- The foundations necessary for digital product launches to be successful and what defines success
- The pitfalls that companies and digital leaders face
- Monetisation and leveraging data for maximum effect
- Characteristics that define great digital product leaders
- What digital product leaders should be doing to increase future marketability to companies
My thanks to Karen for being part of Digital Careers.
Looking to hire within digital? Get in touch with me on guy@bartonrock.com or visit my website www.bartonrock.com