Putting purpose to work

As the pandemic teaches us to work, sell and engage very differently, many companies are discovering the new value in purpose. Customers want to buy from businesses with a real mission and employees want to work for bosses who get up for a good reason every morning. Host Emma Pownall is joined by Russell Atkinson and Miguel Veiga-Pestana to discuss why purpose matters in the business world, how we sustain purpose in the new remote-working environment, and how purpose is changing with the younger generations that are coming into the workforce.