Season 15, Episode 18, Feb 09, 2021, 12:20 AM
Antony and I chat with MD of Fuse, Stephen Hutchison, about sports marketing, and specifically marketing Celtic
I know, I know, all we want is a succesful team on the pitch and you have no time for all this marketing and “brand” chat that revolves around modern football and if that’s the sum total of your thoughts on marketing a football club then this podcast is not for you. If, however, you see maximising income as the way of getting the best players in the pitch then hopefully you will find this of interest.
I look at our club as failing to communicate well with the supporters. I therefore wonder if we are so poor at speaking with the fans, are we even worse at communicating with a wider audience, and is that poor communication impacting on the business as a whole?
Whilst I can have a view, I always think it best to ask an expert and so I asked the Managing Direcor of Sporst Marketing experts Fuse for some input. It does help that not only is Stephen an expert on sports marketing, he’s also a huge Celtic fan. We therefore have a marketing expert talking specifically about our club and how we might get those marginal benefits that allow us to get better players on the park.