This week Louise is joined by John Molloy, co-founder of Memo Paris. John talks to Louise about his Irish heritage, building a family brand from scratch with wife Clara and what the future looks like for Memo Paris. John talks about how beauty is at the core of the brand, with memory as the driving force. We learn about the art of fragrance and the way in which it can offer us a welcome escape, transporting us to exotic locations from Paris to Brazil. We also learn about the importance of sustainability in the industry and how investment in rich, high quality ingredients is key.