This week we speak to the founder of Ground, Peigín Crowley. Ground Wellbeing is a collection of natural aromatherapy oils and balms with interwoven wellness rituals to encourage mindful selfcare. Having spent over 20 years in the world of Spa and Wellness, Peigín has helped her clients create award-winning spas. During 2020, after a very simple realisation that we need to slow down and mind ourselves more, Peigín launched her own wellbeing brand with natural aromatherapy balms and oils for the face and body, which help to bring focus, ritual and intention into our daily lives. Peigín discusses starting her own brand whilst navigating the pandemic and how we can create mindful selfcare for ourselves and our families.