Nick Houchin and Chris Holliman, Musto

Season 1, Episode 7,   Mar 04, 2021, 03:41 PM

In the latest episode of Great British Brands X Change Makers, you can hear from Musto’s Head of Marketing, Nick Houchin, and Head of Product, Chris Holliman. Launched by British Olympic sailor, Keith Musto in 1964, Musto is a brand that continues to uphold the ethos of its founder by providing durable and effective performance clothing to their customers. With designs driven by science, innovation and technology, Musto is the world’s leading sailing brand and the British leader in shooting and equestrian sportswear. The brand’s unique connection with nature and commitment to safeguarding the environment upholds their values of integrity, sustainability and quality.

Built on 50 years of engineering cutting-edge performance apparel, Musto is the world’s leading sailing brand and a British leader in shooting and equestrian sports. It uses the same fabric technology that protects its ocean racers to keep its customers dry and comfortable. Its designers are fanatical about detail and style. From the precise placement of ergonomic panels on active jackets to the careful crafting of the handmade leather shoes, this is where style meets hi-tech performance. Musto tests its products to the extreme in the world’s most hostile environments, and in the labs, to drive innovation so customers can trust its products to perform and endure.