Cliff Obrecht: Cofounder & COO, Canva | #ThePlaybook 377

On this episode of #ThePlaybook, Cliff Obrecht, Cofounder and COO of Canva, shares his thoughts on:

[:51] - How his wife and cofounder was able to identify some of the shortcomings of the traditional way of doing graphic design[5:04] - Why it is important to view your free products as a marketing channel[7:28] - How not wanting to “work with d*ckheads” led to Canva being one of Australia’s top places to work[17:00] - The cofounders’ simple two-step plan for the future of Canva

On this episode of #ThePlaybook, Cliff Obrecht, Cofounder and COO of Canva, shares his thoughts on:

• [:51] - How his wife and cofounder was able to identify some of the shortcomings of the traditional way of doing graphic design
• [5:04] - Why it is important to view your free products as a marketing channel
• [7:28] - How not wanting to “work with d*ckheads” led to Canva being one of Australia’s top places to work
• [17:00] - The cofounders’ simple two-step plan for the future of Canva