Children's Books Get the Algorithm Treatment

Traditionally, children's book publishers have relied heavily on creative give and take between authors and editors, sometimes using focus groups and other data sources for market intelligence. But one digital library, Epic, is using data to inform the process of creating children's books. Arts and entertainment reporter Ellen Gamerman joins host Amanda Lewellyn to discuss. Christopher Zinsli is our supervising producer. Kateri Jochum is the executive producer of WSJ Podcasts.
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Traditionally, children's book publishers have relied heavily on creative give and take between authors and editors, sometimes using focus groups and other data sources for market intelligence. But one digital library, Epic, is using data to inform the process of creating children's books. Arts and entertainment reporter Ellen Gamerman joins host Amanda Lewellyn to discuss. Christopher Zinsli is our supervising producer. Kateri Jochum is the executive producer of WSJ Podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices