Strategy, Metrics, and Digital Transformation with Dan Gadd • Atlanta Falcons

Season 1, Episode 44,   Apr 12, 2021, 10:00 AM

This week’s conversation with Dan Gadd is all about digital content and transformation. How do you decide where to spend your time? How do you use metrics for decision making? Why doesn’t your content reach all of your followers? 

He believes content is the product, not a service. And also says that there is no such things as a business play or an engagement play. Without engagement when posting content, there is no business play because you need to reach your audience first and foremost.

If you're in content creation in any fashion, this is an enlightening episode.