How to Grow Your Podcast Audience | #AskDavidMeltzer 32

The first step to building your audience is to find your frequency. What does that mean, “to find your frequency”? Whether it’s building a brand or business, it’s essential to find out what the “woo-woo” person in me describes as a “vibration”— in other words, an emotional appeal meant to reverberate with your target audience or market.

Three Components to Frequency:

(1) Strength- How Strong is your signal?

(2) Spectrum- What’s the spectrum of your signal? What demographic does your brand address, or align with?

(3) Clarity- What’s the clarity of your frequency?

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