Channel Drop-In with Margaret Adam

"Channel Metamorphosis" sounds exciting  - and it is! In this week’s Drop-In, Margaret Adam, AVP, Tech Ecosystems Europe (Services, SMB & Start-Up and Partnering Ecosystems) explores recent analysis which suggests that the post pandemic IT channel must evolve, differentiate and adapt, placing partners and end-user customers at it’s core, to survive. We talk a lot at Purechannels of the importance of Partner Experience and embracing 'Partner Power', via the Inverse Channel, check out the video now and hear how Margaret explains this metamorphosis is happening in relationships both up, down and through the channel.

Read our whitepaper on the 'Inverse Channel'