How to become a successful and fulfilled marketer with Abigail Dixon

Episode 235,  Jun 01, 05:00 AM

ABIGAIL DIXON has over 20 years of commercial marketing experience. She is a Fellow of The Chartered Institute of Marketing (CIM) where she is a course director. She is a marketing and capability consultant, a trainer and an ICF qualified coach.

As marketing roles continue to evolve, expand and embrace the complexities of the  modern  world  of  business, marketers  are  under  increasing  pressure  to  perform  as  individuals  and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest  thinking,  identify  capability gaps, and  discover  how  to  be  fulfilled  in  a  professional  context  and  as  a human. Abigail Dixon looks at the functions of a marketing team through a lens of personal development. Her rich 
experience comes from leading marketing teams and training hundreds of marketers at varied stages of their 
career to achieve formal qualifications.