Unilever Plc CEO Alan Jope picks Digital Business Transformation : How Established Companies Sustain Competitive Advantage - From Now to Next
Season 2, Episode 73, Jun 08, 2021, 02:57 PM
"A compelling account of why digital business transformation is so much bigger than technology alone." Alan Jope, CEO, Unilever Plc.
The pandemic has brought the threats and opportunities of digital technology into sharp relief. In this Bookomicast, produced with support form the Marketing Society, Publicis Sapient CEO Nigel Vaz shares OMI with Richard Kilgarriff on the winners and losers in digital business transformation and how producers and consumers will work together to shape the future of work.
Alan Jope, the man in charge of leading Unilever's 149,000 employees picks a book packed with Original Memorable Insights for anyone dealing with constant digital disruption at work.
Learn why the term "CEO" originally stood for "Chief Electricity Officer", how Netflix turned themselves upside down to deliver the future and what Disney boss Bob Iger did to get 100 million subscribers in the space in just over one year.
You can get a copy of Nigel Vaz's book here - http://bit.ly/DBTinBookomiShop
Sign up to Bookomi's free Most Wanted email here -
http://bit.ly/MOSTWANTEDsignup
Learn why the term "CEO" originally stood for "Chief Electricity Officer", how Netflix turned themselves upside down to deliver the future and what Disney boss Bob Iger did to get 100 million subscribers in the space in just over one year.
You can get a copy of Nigel Vaz's book here - http://bit.ly/DBTinBookomiShop
Sign up to Bookomi's free Most Wanted email here -
http://bit.ly/MOSTWANTEDsignup