More than a month - ensuring visibility for women's sport after an Olympics and Paralympic games
Episode 23, Jun 24, 2021, 07:26 AM
In one of our special live editions of the podcast with our sponsors CSM Live, we discussed how an inevitable boost in visibility for women’s sport after the Olympic and Paralympic games can be harnessed to ensure growth and momentum beyond the games.
Every four years female athletes become household names and are thrust into the spotlight during the Olympic and Paralympic games, but how can we ensure that these moments live beyond one summer? How can we support these women’s sport and their athletes after the games and drive commercial investment and media coverage?
We discussed this in a fascinating live event on YouTube with a fantastic guest line up:
-Alice Dearing, marathon swimmer
-Tim Hollingsworth, CEO of Sport England
-Jade Jones-Hall, wheelchair racer and two-time Paralympian
-Joanna Coates, CEO of UK Athletics
Every four years female athletes become household names and are thrust into the spotlight during the Olympic and Paralympic games, but how can we ensure that these moments live beyond one summer? How can we support these women’s sport and their athletes after the games and drive commercial investment and media coverage?
We discussed this in a fascinating live event on YouTube with a fantastic guest line up:
-Alice Dearing, marathon swimmer
-Tim Hollingsworth, CEO of Sport England
-Jade Jones-Hall, wheelchair racer and two-time Paralympian
-Joanna Coates, CEO of UK Athletics