YouGov Chairman Roger Parry picks The Nine Types of Leader

Jul 16, 10:43 AM

James Ashton is the former City Editor and Executive Editor at the London Evening Standard and Independent titles and before that City Editor at The Sunday Times and Chief City Correspondent at the Daily Mail. During this period he covered some of the biggest economic and corporate stories of recent times.

What type of leader are you? Are you an Alpha or a Lover even? Top city journalist James Ashton has met hundreds of CEO's and has come up with nine, distinct, types that classify the species in an original, memorable and insightful way.
In this episode we hear about tycoon Richard Desmond's transition from cigars to bananas and why people don't necessarily want the leader of the country to be the same type as the leader of their company.
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