Borrell's Local marketing Trends EP 52 July 2021
Episode 4795, Jul 27, 2021, 01:52 PM
SHOW NOTES
Almost half of the 5,500 digital agencies in the U.S. are run by media companies, but they're struggling to grow beyond being boutique shops. In this episode, Gordon & Corey preview a new report examining how some agencies have been able to scale operations and embark on a path to become the dominant local agency. The podcast features an interview with Tom Cheli, CEO of Frequence, which contributed 27 months of sales data that led to the analysis. #borrell #tampabay #radio #radiostpete #marketing #localmarketing