Pioneering Change In Your Destination with Amelia Ritter and Ray Hoyt
“Start with the stakeholder. Reach out and be transparent about what you’re doing and why you’re doing it. You’re not in it to make the CVB look better. You’re in it to make those stakeholders look better.” -Amelia Ritter
“Start with your business community. Start with the big employers because they have a lot to say and they’ve already invested in the community. If you can help them change their perspective of the destination, they’re going to spend that money because it always costs more to replace somebody than to keep somebody.” - Ray Hoyt
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Visit Livingston County: https://visitlivingstoncounty.com/
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