Al Harrington - Founder of Viola

Welcome to another episode of Conversations in Cannabis where we talk to the biggest names in the cannabis industry.

Every so often you get the privilege of meeting with someone in the cannabis industry who truly makes an impact that's beyond just creating an incredible brand or product. Someone whose true passion is to rise up others to their own level of achievement, not for the purpose of enriching themselves, but rather to enrich an entire community that has been unjustly impacted by the war on drugs.

In my opinion, these are the true heroes of cannabis. Al Harrington is such a person.

Many know Al Harrington as a veteran NBA player but for almost a decade now his focus has shifted entirely from the basketball court to the emerging cannabis industry. First by founding Viola, a California-based cannabis brand named after Al's Grandmother, then by expanding his brand into multiple states and during all of that also becoming one of the leading voices for social equity in the cannabis space.

I sat down with Al to discuss everything from how he got into the cannabis industry to where he hopes to take his brand in the future.

This is one episode you don't want to miss!

- This episode was recorded over the phone on August 18th, 2020. -

We hope you enjoyed this exclusive interview. Thanks again to Al for his time and thanks to the entire team at Viola for their hard work and dedication to the cannabis industry.

You can find out more about Viola by visiting them online at www.ViolaBrands.com.

If you would like more information regarding his collaboration with Ball Family Farms, that can be found by visiting Ball Family Farms online at www.BallFamilyFarms.com.

Special thanks also goes out to JP Bianchini for the licensed use of his track Upbeat Corporate. You can find out more about JP Bianchini by visiting his website at www.jpbianchini.com

Stay tuned to the next episode on Conversations in Cannabis!