Platinum is a multi-state cannabis operator spearheaded by father and son team George and Cody Sadler. Since their 215 days in California’s medical market, Platinum has transitioned into a powerhouse brand with offerings across the industry spectrum.
We sat down with George, CEO and Co-Founder, to discuss everything Platinum from how he has taken the brand from the legacy days to a real CPG contender and why diversifying your brand is the key to success.
All this and more in this week’s Conversations in Cannabis.
01:00 - What was the largest transitional point for you as an operator?
09:23 – When did you and your son decide to co-found a company in cannabis together?
12:50 – How did you overcome your largest hurdle in this industry?
11:40 - What was the drive to move away from the traditional naming system for strains?
15:20 – Are you hopeful for legislative reform for banking in cannabis?
00:00 - What is your hope as an operator for federal banking reform?
24:10 - Are there any markets right now that you would like to move into?
Thanks again to George for his time in being on today's episode. You can find out more about Platinum by visiting them online at www.HouseOfPlatinum.com
As always, a special thanks also goes out to JP Bianchini for the licensed use of his track for our theme song. You can find out more about JP Bianchini by visiting his website at www.jpbianchini.com
Stay tuned to the next episode on Conversations in Cannabis!