Increase Sponsorship Dollars with text and the CMBA

Dustin Hobbs runs the California Mortgage Bankers Association's 3 annual conferences. With more than 1500 people attending both virtually and in-person it was important for the CMBA to communicate before, during and after the conferences.

For the first time, potential sponsors were asking to sponsor texting for 2022 which means texting was effective and is the best way to create NEW Sponsorship dollars for organizations.