B Real - CEO of Dr. Greenthumbs

Legendary musician turned cannabis entrepreneur B Real is no stranger to making a cannabis brand pop. Whether it’s on the ancillary side with Phunky Feel Tips or on the plant touching side with Dr. Greenthumbs or Insane Cannabis, B Real does it all.

We sat down with B Real in his Los Angeles studio to talk about everything from the future of his brands and what the California marketplace looks like since the 215 days.

All this and more in this week's Conversations in Cannabis!

TRACK BREAKDOWN

00:50 – How has the journey been through legalization as an operator?

02:45 – Are you hopeful for an easing of regulation moving forward here in California?
05:10 – Is federal legalization possible?

06:30 – How do you determine which markets to move into?

08:20 – Which market excites you the most?

10:20 – If you had a timeline to expansion, what would it look like?

12:10 – When you are talking with a potential partner, what are some things you look for?

18:20 – What is your process like in determining how your packaging looks for your consumer?

22:40 – Is there ever a strain that you thought was going to pop but just didn’t make it?

24:30 – Will you ever release your strains as seed for the consumer market to grow?

25:45 – Do you have a go-to strain?

28:00 – Is there someone who hasn’t gotten into the industry that you feel is missing out?

32:40 – Is Willie Nelson still the one that got away in terms of the smoke box?

33:40 – What does the future look like for you?

Thanks again to B Real for his time in being on today’s episode. You can find out more about Insane OG by visiting them online at www.Instagram.com/Insane.OG and B Real TV at www.BReal.TV.
As always, a special thanks also goes out to JP Bianchini for the licensed use of his track for our theme song. You can find out more about JP Bianchini by visiting his website at www.jpbianchini.com
Stay tuned to the next episode on Conversations in Cannabis!