Making Decisions Based on Your Customer | Interview with Bentley Motors President & CEO Christophe Georges | #ThePlaybook 494

Nov 18, 2021, 10:00 AM

On this episode of #ThePlaybook, Christophe Georges, President & CEO of Bentley Americas, shares his thoughts on: [1:27] - Why the electrification of vehicles has inspired Bentley to adapt their approach  [5:06] - How the company’s values are built around luxury [10:29] - What it entails to make sure that you are meeting the high expectations of your customers [14:07] - The key role that brand extension plays as a part of Bentley’s strategy Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, Christophe Georges, President & CEO of Bentley Americas, shares his thoughts on:


  • [1:27] - Why the electrification of vehicles has inspired Bentley to adapt their approach 
  • [5:06] - How the company’s values are built around luxury
  • [10:29] - What it entails to make sure that you are meeting the high expectations of your customers
  • [14:07] - The key role that brand extension plays as a part of Bentley’s strategy


Learn more about your ad choices. Visit podcastchoices.com/adchoices