Behind the strategy for some of Haribo's most talked about ads with Rania & Trevor Robinson, Quiet Storm
Episode 76, Nov 26, 2021, 05:05 AM
We’ve sent out our largest trawler into the (Quiet) Storm and landed ourselves a bumper super catch this week as we snare ad land power couple Rania and Trevor Robinson OBE.
Rania and Trevor are the CEO and ECD respectively of Quiet Storm; a creative marriage of ad agency and production company. Rania has worked magic on accounts and strategy for some of the world’s biggest brands, including Haribo, Mercedes, Google and Coca Cola, whilst Trevor is the creative force of nature behind some of the most talked about advertising of our era, including You’ve Been Tangoed and Haribo’s Kids Voices adverts.
Tune in for an epic and topical tale that takes us through working as a court illustration artist, the benefits of working in a small independent agency, how to direct a great TV advert, How the Haribo ads were created, their Create Not Hate initiative, balancing running an agency together with life as a married couple and a net full of more nuggets.
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And Rania on Twitter
Here is their agency, Quiet Storm
And their recently rejuvenated Create Not Hate initiative that you can get involved with and support.
Trevor’s book recommendations are:
The Catcher in the Rye, J.D Salinger
Auto Da Fé, Elias Canetti.
And Rania's book recommendations are:
Thinking, Fast and Slow, Daniel Kahneman.
The Chimp Paradox, Professor Steve Peters
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