In this episode of Conversations with Authors I meet Ian Peterman, founder and CEO of the Peterman Design Firm and the author of “Conscious Design” a book that outlines Ian’s approach to design, which improves and enriches other classic design methods. Among other things, we talk about sharing knowledge, the joys of editing and formatting, and the steps required to make a good cuppa!
Welcome to Conversations with Authors, where I – Alison Thompson, AKA The Proof Fairy – meet amazing authors and find out what inspires them to write and what advice they would offer other aspiring authors.
My guest today is Ian Peterman, founder and CEO of the Peterman Design Firm. Ian has over 15 years of experience in designing, developing and launching products in many sectors and he has developed what he calls Conscious Design, an approach to design that improves and enriches other classic design methods. His book “Conscious Design” was published in October 2021.
During our conversation I find out how the starting point for Ian’s book was an infographic. We also talk about tribal knowledge, the joys of editing and formatting, and the steps required to make a good cuppa!
More About Ian Peterman
Ian Peterman is the founder and CEO of the Peterman Design Firm. His career has led him to develop a wide range of products, from lasers at nLight Photonics to speakers at Barefoot Sound to printers at HP. He studied mechanical engineering in college but switched tracks to finish his degree as a B.S. in Industrial Design.
Through a family business he now owns and operates, Insight Technical Education, he has helped publish several books and been a part of editing and developing new books for years. He has over 15 years of experience in designing, developing, and launching products in many sectors helping startups and enterprise companies. This experience has culminated in the development of what he calls Conscious Design, an approach to design that improves and enriches other classic design methods. He has developed the Peterman Method™ for product development and is the leading expert in conscious design and involved in concepts such as circular economy, circular design, and regenerative technologies.
When he’s not bringing the idea of conscious design to the world, Ian recharges by enjoying playing his violin and soccer and spending time with his children and partner, Jessica Peterman. You can find him online on several platforms.