How Twitter is Making its Mark on the Sports Industry | Interview with Head of US Sports Partnerships at Twitter, TJ Adeshola

Jan 08, 2022, 10:00 AM

Headliner

On this episode of #ThePlaybook, TJ Adeshola, Head of US Sports Partnerships at Twitter, sits down to discuss:

[2:05] - The “three things” that have helped him to find success in social media and sports business

[5:03] - How leagues like the NBA are trying to innovate and democratize their game

[5:55] - His favorite part of new partnerships and what it takes to surprise sports fans

[15:08] - Why he wholeheartedly believes that sports are “bigger than the box score”

Tweet me your takeaway from today’s episode @davidmeltzer

Email Me! david@dmeltzer.com

Text Me! (949) 298-2905
Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of #ThePlaybook, TJ Adeshola, Head of US Sports Partnerships at Twitter, sits down to discuss:

[2:05] - The “three things” that have helped him to find success in social media and sports business
[5:03] - How leagues like the NBA are trying to innovate and democratize their game
[5:55] - His favorite part of new partnerships and what it takes to surprise sports fans
[15:08] - Why he wholeheartedly believes that sports are “bigger than the box score”

Tweet me your takeaway from today’s episode @davidmeltzer

Text Me! (949) 298-2905

Learn more about your ad choices. Visit podcastchoices.com/adchoices