"Borrell's Local Marketing Trends" January 2022
Episode 5192, Jan 19, 2022, 01:19 PM
SHOW NOTES
A famed advertising guru called 2021's advertising growth a "false storm" and suggested that traditional media companies and ad agencies have 12 months to transform -- or die. Gordon & Corey consult with media transformation expert Scott Anthony from Innosight, who sees two paths ahead. The hosts also tackle major shifts in automotive advertising, which suffered a topsy-turvy two years and seems to be on a very different path in 2022.
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