Ruth Royall on her 'Keep It Real' campaign to rebel against unrealistic beauty standards
'Keep It Real' was born last year to raise awareness and rebel against unrealistic beauty standards. The ‘Keep It Real’ campaign flooded Instagram with positive images intended to spread the message that we are enough as we are. People rose to the challenge and joined Ruth by posting images of themselves with #keepitreal painted on their bodies.
2021 has been one of Ruth's most prolific years to date. With consistent features on Radio 1 and 1Xtra, over 10 million streams on Spotify alone and twice nominated for best vocalist at the Drum and Bass Awards, Ruth has become an established part of the UK electronic and Drum & Bass scene.