How YouTube Shorts Became TikTok’s Biggest Rival

Short-form videos have become the latest big battleground for social-media platforms. TikTok is the most popular, but hot on its heels is Google’s rival service YouTube Shorts. WSJ reporter Salvador Rodriguez joins host Zoe Thomas to discuss how YouTube Shorts grew in popularity so quickly and the surprising audiences it is attracting.

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Short-form videos have become the latest big battleground for social-media platforms. TikTok is the most popular, but hot on its heels is Google’s rival service YouTube Shorts. WSJ reporter Salvador Rodriguez joins host Zoe Thomas to discuss how YouTube Shorts grew in popularity so quickly and the surprising audiences it is attracting.

Learn more about your ad choices. Visit megaphone.fm/adchoices