Destination Storytelling with Brad Dean

Episode 203,   Jun 28, 2022, 12:00 PM

In this week's episode of the Destination Marketing Podcast, Adam talks with Brad Dean, president, and CEO of Discover Puerto Rico. They discuss all things storytelling including building a lifestyle brand, owning a color on the color wheel, and how to stand out from the crowd.

"To position Puerto Rico, it's not just a great destination but a lifestyle. There's an emotional connection beyond just the travel experience. Part of the way you do that is not just by selling the beautiful places, but the beautiful faces and the stories in your destination. If we can do that, I think that creates a connection with the community that not all of us have but all of us need." -Brad Dean

Discover Puerto Rico
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