Building a Big Bold Brand with Karley Cunningham

Episode 204,   Jul 05, 2022, 12:00 PM

Join Adam in this episode of the Destination Marketing Podcast to hear from Karley Cunningham, president and CEO of Big Bold Brand. Coming from outside the destination marketing world, she brings a new perspective to the table on how destinations can strengthen their brand messaging and further develop their unique brand identity.

"Measuring brand is about a long-tail equation. If you think about the end thing we want to measure, how can we work backward to measure it? We need to be connecting with our strategic partners to get answers to know what they are seeing in the industry." 
-Karley Cunningham 

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