Sponsorship Income – Yes, it is for you as well
Episode 5, Sep 28, 2022, 09:00 AM
Be Inspired Today comes from a foundation of ‘having been there and done that'.
For 9 years, Rob Whitwood FCCA ran his own Social Enterprise (SE) helping aspirations of young people in East Anglia. Rob worked with over 6000 young people a year, raising £150,000 in grant funds, and mobilising a community of over 600 volunteers. Those helped by Rob ranged from micro business owners, to representatives from some of the largest brands in the UK like; Premier Inn, Balfour Beatty, Center Parcs, RAF, AVIVA and many more.
Over a 9-year period Rob’s SE won 19 awards for its community work nationally, regionally and locally, and established itself as one of the leading careers education companies in the East Anglian region.
Running your own SE gives you real hands-on experience of strategy, operations and, really importantly, income generation. Now Rob dedicates his time supporting some amazing causes around the world.
So, welcome to the Be Inspired – Boosting Social Leaders Podcast, where we aim to inspire a community of social leaders across the world to start, stabilise or scale their social change ideas.
Season 1 – Please fund me!
In our new Podcast, Season 1 is focused on that all important aspect of running a social organisation – money. Funding community work is a constant challenge, and features as one of the top 2 concerns social leaders have said to us is holding them back. With this in mind it made complete sense to hit this topic first, head on.
In our new Podcast, Season 1 is focused on that all important aspect of running a social organisation – money. Funding community work is a constant challenge, and features as one of the top 2 concerns social leaders have said to us is holding them back. With this in mind it made complete sense to hit this topic first, head on.
Episode 5 – Sponsorship Income – Yes, it is for you as well
One of the great opportunities for social organisations to fund themselves is sponsorship income, but it quite often features further down the list after grants and fundraising. So why is that? Well partly it is due to the perception that it is not accessible. Generating any income take preparation and practice, and that is no different to sponsorship income. In this episode we explore how to take those steps in building a strategy to approach potential partners, and the importance of the long game relationship building.
One of the great opportunities for social organisations to fund themselves is sponsorship income, but it quite often features further down the list after grants and fundraising. So why is that? Well partly it is due to the perception that it is not accessible. Generating any income take preparation and practice, and that is no different to sponsorship income. In this episode we explore how to take those steps in building a strategy to approach potential partners, and the importance of the long game relationship building.
- Identify the value opportunity, consider the value impacts on the sponsor
- Monetise the value, consider variations to create tiers
- Create a value proposition, set out your marketing strategy, and go to market
- Transact and celebrate the partnership
- Build the relationship, repeat, don’t stagnate
Could SE Folk be a place for you?
SE Folk is a unique community of social leaders from across the globe. They are busy in their community either looking to start, scale or stabilize their social organisation. Our unique membership allows these Community Champions to connect with each other, develop their skills and their organisation, share best practice and content, and participate in developing new solutions to social causes all around the world.
We’ve created an online platform that these social leaders can access 24/7, whenever they need help or want to reach out. We host dedicated online events, workshops and seminars on things that matter to them and their journey, and we provide all this for a low-cost subscription of just £10 a month. To find out more about SE Folk, and whether it is a place for you, visit www.sefolk.com