Non exec spotlight: JoAnna Foyle of Mirriad Advertising
Episode 855, Aug 26, 2022, 09:00 AM
Vox Markets speaks to newly-appointed Mirriad #MIRI non-executive director Joanna Foyle about why she joined Mirriad and what her deep advertising and technology experience will add to the ad tech specialist
BIO:
About Joanna
Joined the Board in July 2022. JoAnna has a depth of experience in the global advertising technology industry gained by holding executive leadership positions in operations, client services, marketing, and strategic partnerships.
JoAnna most recently served as Senior Vice President, Global Inventory at The Trade Desk. Before joining The Trade Desk, JoAnna was Chief Operating Officer at OpenSlate ahead of its sale to DoubleVerify. Prior to that, JoAnna held executive roles at Rapt (acquired by Microsoft), FreeWheel (acquired by Comcast), Adap.tv (acquired by AOL), and AOL (acquired by Verizon).
TIMESTAMPS:
00:00 Intro
00:27 Career experience and work outside of Mirriad, and why Mirriad is a logical next step
02:10 How the industry has evolved, the further rapid change ahead and where the opportunity lies for Mirriad
04:49 How in-content advertising fits into the evolving media landscape, and how in-content ads could work hand in hand with traditional formats
06:32 The bigger picture for the advertising industry and the impact of an economic slowdown
07:44 How financial pressures will lead to increased scrutiny of advertising effectiveness
08:36 What specific skills and experience are you bringing to Mirriad, including supporting further growth in the US
BIO:
About Joanna
Joined the Board in July 2022. JoAnna has a depth of experience in the global advertising technology industry gained by holding executive leadership positions in operations, client services, marketing, and strategic partnerships.
JoAnna most recently served as Senior Vice President, Global Inventory at The Trade Desk. Before joining The Trade Desk, JoAnna was Chief Operating Officer at OpenSlate ahead of its sale to DoubleVerify. Prior to that, JoAnna held executive roles at Rapt (acquired by Microsoft), FreeWheel (acquired by Comcast), Adap.tv (acquired by AOL), and AOL (acquired by Verizon).
TIMESTAMPS:
00:00 Intro
00:27 Career experience and work outside of Mirriad, and why Mirriad is a logical next step
02:10 How the industry has evolved, the further rapid change ahead and where the opportunity lies for Mirriad
04:49 How in-content advertising fits into the evolving media landscape, and how in-content ads could work hand in hand with traditional formats
06:32 The bigger picture for the advertising industry and the impact of an economic slowdown
07:44 How financial pressures will lead to increased scrutiny of advertising effectiveness
08:36 What specific skills and experience are you bringing to Mirriad, including supporting further growth in the US