Are You Charging Enough?

Season 1, Episode 37,   Oct 04, 2022, 02:00 PM

Gino Wickman discusses the fifth critical mistake entrepreneurs make, not charging enough for their services or products.

In the startup world, there is an epidemic of entrepreneurs who begin to doubt their creation and what their business is bringing to the world. This issue, known more recently as imposter syndrome, is a psychological issue where entrepreneurs-in-the-making are insecure about their own worth. As a result, when they go to market they pick a price that is undervalued. In this video, Gino discusses this critical mistake and how to price properly.

Resources: https://www.ted.com/talks/casey_brown_know_your_worth_and_then_ask_for_it

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