Why a Price Ending in ‘99’ Doesn’t Mean You’re Getting a Deal
Nov 28, 2022, 08:00 AM
Retailers have been posting prices ending in “99” for decades, but what does it say about the value consumers are getting for their dollar? WSJ “Numbers” columnist Josh Zumbrun joins host J.R. Whalen with some surprising findings about retailers’ pricing strategies.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Retailers have been posting prices ending in “99” for decades, but what does it say about the value consumers are getting for their dollar? WSJ “Numbers” columnist Josh Zumbrun joins host J.R. Whalen with some surprising findings about retailers’ pricing strategies.
Learn more about your ad choices. Visit megaphone.fm/adchoices