“Culture is only as strong as the worst behaviour it tolerates” with Sara Tate, former CEO of TBWA London

Episode 102,   Dec 02, 2022, 05:05 AM

This week, we twiddled our Poirot-Esque moustache and put our egg-shaped heads together to track down and catch ad industry titan, Sara Tate, for a chinwag.
Sara is former CEO of TBWA London and, alongside Anna Vogt, penned The Rebuilders, a guide to building resilience and turning obstacles into opportunities.

She talks to us on TV detectives, working in a teabag factory, being a nosy ninny, struggling early on in her strategy career, courier-related mini-mega cringes, writing about setbacks and resilience, the commonalities between our personal and professional lives, dealing with your mental inbox, moving into a leadership position, and tons more for your little grey cells to devour. 


Follow Sara on Twitter and LinkedIn 
Pop a copy of The Rebuilders in your basket 
And pour the pod version into your ears, pronto  

Thank you to everyone who has lent their ears and their brains for over 100 episodes of the Call To Action® podcast. It’s a real privilege. Please share and review the podcast to help more marketers feel better about marketing. 
(01:45) - Quick fire questions
(03:19) - First-ever jobs
(06:05) - Being a strategist (and a nosy ninny)
(13:35) - Writing about setbacks and resilience  
(17:50) - Commonalities between our personal and professional lives
(26:41) - How to focus on the now 
(31:48) - Dealing with your mental inbox  
(38:31) - The beginner’s mind 
(46:03) - Listener questions 
(52:37) - 4 pertinent posers 

Sara’s book recommendations are:
Grit by Angela Duckworth 
What I Loved by Siri Hustvedt