Mark Melvin of Mirriad Advertising: Partnership with Scripps attracts a large, loyal and diverse audience

Episode 1106,   Jan 10, 2023, 02:44 PM

Mark Melvin, EVP of sales & brand partnerships North America for Mirriad Advertising #MIRI discusses their partnership with Scripps Networks, a multimedia powerhouse which will attract a large, loyal and diverse audience.

Highlights

Mirriad, the leading in-content advertising company, will bring content from the Scripps Networks portfolio of television networks into its in-content marketplace, enabling brands to access diverse audiences and premium content in upcoming new holiday movies and shows.

Scripps Networks, part of North American The E.W. Scripps Company (NASDAQ: SSP), includes national news outlets Newsy and Court TV, as well as leading entertainment brands ION, ION Mystery, ION Plus, Bounce, Bounce XL, Grit, Laff, TrueReal and Defy TV.

Mark Melvin, EVP of sales & brand partnerships North America for Mirriad Advertising #MIRI discusses their partnership with Scripps Networks, a multimedia powerhouse which will attract a large, loyal and diverse audience.
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