eLogbook Founder Liz Jackson on Building Business Success

If there is such a thing as a ‘typical yachtie’, Liz Jackson, the woman at the helm of the innovative yachting logbook company L.J Commercial Services, is not it. As one of four daughters of farmers from the North East of England, and being fortunate enough to spend summer holidays on her parents sailing boat in the Mediterranean as a child, post university Liz secured her first position in the industry on the boat of a former Welsh dairy farmer who hired her “because farmer’s daughters are typically hard-working”.

Fast-forward a few years, and Liz had more than earned her stripes on board as chief stew and then a purser, travelling to destinations as diverse as Costa Rica, Mexico, Papua New Guinea, Australia, the Mediterranean, and Palau amongst many others, before eventually moving shoreside. Following a stint working for major brands on dry land including such names as Tesco and Carlsberg, as well as the birth of her child, Liz decided to harness her business and marketing experience and take her already nascent logbook company to the next level.

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