The Shift Sessions: Creator Portfolio Producers
Episode 10, Feb 13, 2023, 04:53 PM
How can brands get creator partnerships right?
In this episode, we examine the increasing importance of ‘Creator Portfolio Producers’, whose role is to help brands find the right creators to work with, co-create successfully, and build long-term partnerships.
Key Discussion Points
In this episode, we examine the increasing importance of ‘Creator Portfolio Producers’, whose role is to help brands find the right creators to work with, co-create successfully, and build long-term partnerships.
Key Discussion Points
- How to tap into creators’ audiences.
- How to measure the success of creator partnerships.
- How CPMs use existing third-party companies and technology to create portfolios of influencers/creators.