If You Can’t Control Your Profitability, It’s Hard to Control Anything Else

As we return for episode 2 of Firm Up, Heather and James delve into the true importance of being profitable and storm-proofing businesses to deal with hard times. 

The pair discuss big mistakes and lessons learnt from failure; they teach us how to spot hard times approaching and all about the psychology of money, rejection and transparency. 

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