Unleashing UK agri-food exports in the global market

Episode 395,   Apr 14, 2023, 06:00 AM

Exports drive economic growth, and every year, the UK exports around £1.5 billion worth of red meat around the globe. In 2021, more than 550,000 tonnes of sheep meat, beef, and pork were shipped (according to AHDB analysis of trade data from IHS Maritime & Trade – Global Trade Atlas – HMRC).

AHDB's Market Intelligence and Exports teams are collaborating to boost exports to current markets and explore new opportunities for UK agri-food over the next decade. Dr Phil Hadley, Director of International Development at AHDB, has been discussing this activity at various events, including the recent National Farmers Union (NFU) Conference and the Annual Meat Conference in Texas.

In this episode, we discuss the recent mission to the US aimed at exploring opportunities for exporting UK lamb, beef, and pork. The mission centred around the Annual Meat Conference in Texas, where AHDB and exporters had the opportunity to network with over 1,500 meat professionals from across the US. The visit was a success and resulted in valuable connections with American buyers, potentially boosting red meat exports.

Host
John Bates, Senior Media & PR Manager, AHDB

Guests
Dr Phil Hadley, Director of International Market Development, AHDB
E: phil.hadley@ahdb.org.uk
 
Dr Amandeep Kaur Purewal, Senior Analyst: Trade and Policy, AHDB
E: amandeep.kaur.purewal@ahdb.org.uk


Also on the podcast are voices of Phil Maiden and Jenny Waddington from the AHDB Press team, and sound bites of:

Stephen Dennis, Regional Director, Farming Community Network 
Rachel Holisson, Levy payer
Greg Parks, Beef Farmer
Tom Coles, Commercial Manager, Dunbia
John Wilks, AHDB Representative in USA

 
Useful links
US mission to boost red meat exports branded a success | AHDB
Prospects for UK agri-food exports | AHDB
Harnessing consumer buying behaviour for British exports
ahdb.org.uk/exports


Feedback
We'd love to know what you think of our podcasts. If you’d like to give your feedback, please complete our short questionnaire, which will help us to improve the podcast on an ongoing basis, or email us with your thoughts, comments and suggestions: foodandfarming@ahdb.org.uk 
 
This episode was produced and edited by Dami Oyinlola, Media Relations Executive (Pork).